CRM Pricing Index 2026: What Every CRM Costs, Checked and Dated

The cost trap to know for each CRM

• Attio

  Plus stops at 10 seats. Your 11th user moves the whole team to Pro. Billed annually, 10 seats on Plus cost $4,200 a year; 11 seats on Pro cost $10,428 a year.

  AI: Credits. AI is included in every plan, even Free, but it runs on monthly credits, and heavy use means buying extra credit packs (from €70 a month billed annually) on a paid plan.

• HubSpot

  Professional and Enterprise need paid onboarding. On the US page, Professional carries a required one-time onboarding fee of $1,500 and Enterprise one of $3,500. The European page says onboarding is required for both but does not show the fee. Starter does not require onboarding.

  AI: Credits. Basic AI help is free on every HubSpot plan, but AI agents use HubSpot Credits: paid plans include a monthly allowance (500 a month on US Sales Hub Starter) and extra credits cost $0.010 each.

• Pipedrive

  Lite does not sync your email. Lite only lets you forward emails into Pipedrive by bcc. Two-way email sync, open tracking, templates and automations all start on Growth (€39 a seat billed annually).

  AI: Higher plan. You never pay per use for AI in Pipedrive: meeting notes, AI reports and the ChatGPT and Claude connection come with every plan, but AI email writing needs Premium at €59 per seat per month billed annually.

• folk

  No deals on Standard. Standard pipelines move contacts through stages inside a group. Deal records with a value, owner and close date are part of custom objects, which need Premium.

  AI: Included. AI is included in every plan at no extra charge, but each AI feature has a monthly cap, and the only way to get more is to upgrade to Premium ($48 per member a month billed annually) or Enterprise.

• Capsule CRM

  Starter has no email sync, workflow automations or second pipeline, so most sales teams need Growth, which costs twice as much billed annually ($36 vs $18, or 28€ vs 15€).

  AI: Higher plan. There are no AI credits or AI add-on, but Starter only gets the AI Pipeline Generator; AI summaries, enrichment and meeting prep start on Growth.

• Close

  Essentials looks like the team plan at $35, but it has no workflows or bulk email, so a team that needs automated follow-up pays $99 per user on Growth.

  AI: Credits. Each plan includes monthly AI credits (500 to 2,000 per user, counted for at most 10 users); Chloe voice calls, enrichment and auto updates stop when they run out, and extra credits start at $20 a month for 1,200.

• Copper

  Basic ($23) has no sales opportunities, leads, bulk email or workflow automation in the comparison table, so most sales teams start at $59 per seat on Professional, and email series need Business at $99.

  AI: Higher plan. The AI email template generator and AI email rewriter are not on Basic; they come with Professional and Business at no extra listed cost.

• Freshsales

  Sales sequences start on Pro, which costs more than four times Growth ($39 versus $9 per user a month billed annually).

  AI: Higher plan. Freddy AI contact scoring and deal insights start on Pro, and the Freddy AI Agent costs extra on every plan at $49 (45€) per 100 sessions.

• monday CRM

  You buy seats in fixed tiers of 3, 5, 10, 15, 20 and up, so a team of 6 or 11 pays for the next tier (10 or 15 seats), never fewer than 3.

  AI: Credits. Every plan comes with trial AI credits (6,000 on Basic, Standard and Pro), and each AI tool has a usage cap; after that you buy the AI credits add-on, which needs Standard or higher and has no price on the page.

• Salesflare

  Multi-step email workflows are not on Growth, so a team that wants automated follow-up pays $49 (€49) per user billed annually on Pro, or $64 (€64) month to month.

  AI: Included. Salesflare says its AI features (timeline summaries and Q&A, suggested contacts and accounts, reminders, lead scoring) are included on all plans, with no AI credits or add-on listed.

• Salesforce

  Starter Suite is the only edition you can pay month to month; Pro Suite ($100 or 100€) and every Sales Cloud edition are billed annually, and the small business page says Pro needs a contract.

  AI: Add-on. Starter and Pro include basic assistive AI, but Agentforce for Sales is an add-on from $125 per user a month, sold only on Core and Advanced and included in Max.

• Twenty

  Workflows and AI agents draw on a small credit allowance (5 credits a month on monthly billing, 50 a year on yearly), and extra credits are bought in Settings at prices the pricing page does not show.

  AI: Credits. AI agent steps in workflows use workflow credits based on the model and prompt, so heavy AI use means buying extra credit packs on top of the seat price.

• Zero

  The $60 headline price is a launch offer: it rises to $77 per seat after 12 months on annual billing, or to $96 after 3 months on monthly billing.

  AI: Credits. Chat is included under fair use, but agent AI steps and AI properties use 0.1 to 5 credits each from the 500 credits per seat a month, and extra packs cost $60 for 1,000 or $150 for 3,000.

• Zoho CRM

  Standard caps your data at 100,000 records (200 MB) and you cannot buy extra storage on it, so a growing database forces you up to Professional.

  AI: Higher plan. Zia's AI features, such as email summaries, Ask Zia, Zia Agents and Smart Prompt, start on Professional with no AI fee listed; Free and Standard do not get them in the comparison table.

Seat limits on the team plan: Attio (max 10), monday CRM (min 3).

Recent price changes

1. 1 Oct 2026 · HubSpot

   Flexible seats-and-credits pricing (one platform edition, GTM and Ops Seats, larger credit allowances) went live for new customers in Europe, the Middle East and Africa.

   Source: Hacking Demand, "HubSpot seats-and-credits pricing in EMEA"
2. 16 Sep 2026 · Pipedrive

   Pipedrive Nova meeting intelligence became generally available and was added to all plans at no extra cost.

   Source: Pipedrive newsroom
3. Jul 2026 · Attio

   Attio raised Plus to $35 and Pro to $79 per user per month (billed annually).

   Source: coffee.ai, "Is Attio CRM Good for Startups?"
4. 16 Jun 2026 · folk

   The top tier was renamed from Custom to Enterprise.

   Source: Costbench, folk pricing change June 2026
5. Mar 2026 · folk

   folk raised Standard from $20 to $24 and Premium from $40 to $48 per member per month, billed annually (recorded between 2026-03-02 and 2026-03-09).

   Source: PricingSaaS, folk pricing diff 2026 week 11
6. 2025 · Pipedrive

   Pipedrive replaced its Essential, Advanced, Professional, Power and Enterprise plans with Lite, Growth, Premium and Ultimate, and introduced usage limits per plan.

   Source: Pipedrive Knowledge Base, "What's new in Pipedrive plans?"
7. 5 Mar 2024 · HubSpot

   HubSpot moved new customers to seat-based pricing, added Core Seats and free View-Only Seats, and removed seat minimums on Sales Hub and Service Hub.

   Source: HubSpot company news, "Upcoming changes to HubSpot's pricing"

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