HubSpot Sales Hub Pricing 2026: Real Team Costs, Seats and Credits

By CRM SortedPrices verified 23 Oct 2026Research-based

Short answerhubspot.com/pricing/sales

As of October 23, 2026, HubSpot's US pricing page lists Sales Hub Starter at $7 per seat per month (a limited-time price for new customers, struck through from $20), Professional at $90 and Enterprise at $150 per seat per month, billed annually. Professional adds a required one-time onboarding fee of $1,500 and Enterprise one of $3,500.

In Europe, HubSpot now sells one platform edition per seat instead of Sales Hub on its own: €7 for Starter (limited-time), €90 for Professional and €175 for Enterprise per seat per month billed annually, or €10 and €100 billed monthly for Starter and Professional.

Starter covers pipeline, email, calling and meeting notes; sequences and forecasting need Professional. Five sellers on Professional pay $5,400 a year plus $1,500 onboarding, so $6,900 in the first year.

HubSpot's pricing page, 23 October 2026 — HubSpot's own pricing page · captured 23 Oct 2026 from Finland, so prices may show in euros · full evidence below

Plans and prices

Free
Free CRM and basic sales tools for one or two people.
Up to 2
Billed yearly
$0
Billed monthly
$0
Adds: Contacts, companies and deals, Activity tracking, Gmail and Outlook inbox connection
StarterPick
Core sales tools for a small team, at a limited-time new-customer price.
Limited-time new-customer price. List price $20 / €20.
No cap
Billed yearly
$7
Billed monthly
$10
Adds: HubSpot branding removed from emails, meeting links and chat, Calling from HubSpot with 1 HubSpot phone number, Notetaker (AI meeting recording and notes), with an assigned Core Seat
Professional
Sales automation, forecasting and coaching for a growing team.
No cap
Billed yearly
$90
Billed monthly
$100
Adds: Sequences, Forecasting, Conversation intelligence and 750 hours of call transcription a month
Enterprise
Controls, approvals and team hierarchies for larger sales orgs.
No cap
Billed yearly
$150
Billed monthly
Not shown
Adds: Deal splits, Pipeline approvals for deals, Deal journey analytics

Plan	Billed yearly	Billed monthly	Seats	Adds
FreeFree CRM and basic sales tools for one or two people.	$0	$0	Up to 2	Contacts, companies and deals, Activity tracking, Gmail and Outlook inbox connection
StarterPickCore sales tools for a small team, at a limited-time new-customer price.Limited-time new-customer price. List price $20 / €20.	$7	$10	No cap	HubSpot branding removed from emails, meeting links and chat, Calling from HubSpot with 1 HubSpot phone number, Notetaker (AI meeting recording and notes), with an assigned Core Seat
ProfessionalSales automation, forecasting and coaching for a growing team.	$90	$100	No cap	Sequences, Forecasting, Conversation intelligence and 750 hours of call transcription a month
EnterpriseControls, approvals and team hierarchies for larger sales orgs.	$150	Not shown	No cap	Deal splits, Pipeline approvals for deals, Deal journey analytics

Per seat per month in USD, as shown on the vendor's page. The EUR page showed: Starter €7 / €10; Professional €90 / €100; Enterprise €175. Not converted.

Limits on each plan

Free: Up to 2 users · 1-to-1 emails and meeting links carry HubSpot branding · 3 email templates and 3 snippets · 1 personal meetings link · 10 dashboards · No included HubSpot Credits
Starter: The $7 and €7 prices are limited-time offers for new customers; the list price is $20 (US catalog Core Seat) and €20 (European GTM Seat) · Europe: maximum of 10 paid seats · Up to 50 workflows with restricted triggers and actions (US) · 15 pipelines across object types · 500 included HubSpot Credits a month (US Sales Hub); 5,000 on the European platform edition · 500 calling minutes (US); 100 minutes per seat a month (Europe) · Europe: 25,000 records across all objects
Professional: Required one-time onboarding: $1,500 (US); required in Europe too, but the fee is not shown on the page · US: "Pay Monthly" still means an annual commitment · 300 workflows (US) · Sequences: up to 500 email sends per user per day (US) · 100 custom reports and 75 dashboards (US) · 3,000 included HubSpot Credits a month (US Sales Hub); 10,000 on the European platform edition · Europe: 250,000 records across all objects
Enterprise: Required one-time onboarding: $3,500 (US) · Sold through sales (US card shows only "Talk to Sales") · No monthly price in the European comparison table · 5,000 included HubSpot Credits a month (US Sales Hub); 15,000 on the European platform edition

Which plan does your team need?

Starter is the plan most small teams end up on. Starter gives a 2 to 10 person team a shared pipeline, unbranded email and meeting links, calling and AI meeting notes for $7 a seat while the offer lasts. Move to Professional only when you need sequences, forecasting, custom reports or lead scoring, because that step costs about 13 times more per seat plus a $1,500 onboarding fee.

If you need	Lowest plan
Shared contacts, companies and deal pipeline	FreeUp to 2 users
Gmail or Outlook inbox connection	Free
More than 2 users	Starter
Emails and meeting links without HubSpot branding	Starter
Calling from the CRM	Starter500 minutes on US Sales Hub Starter
AI meeting recording and notes	StarterNotetaker, needs a Core Seat on Starter and a Sales or Service Seat on Professional
Automated email sequences	Professional
Sales forecasting	Professional
Custom reports	Professional
Lead scoring	Professional
Call transcription and coaching	Professional
LinkedIn Sales Navigator integration	Professional
More than 10 paid users in Europe	ProfessionalEuropean Starter is capped at 10 paid seats
Deal splits and pipeline approvals	Enterprise

What your team pays per year

Your team7 seats

Plan	2 seats	5 seats	10 seats	20 seats	Your 7
StarterSmall-team pick	$14/mo$168/yr	$35/mo$420/yr	$70/mo$840/yr	$140/mo$1,680/yr	$49/mo$588/yr
Professional	$180/mo$2,160/yr	$450/mo$5,400/yr	$900/mo$10,800/yr	$1,800/mo$21,600/yr	$630/mo$7,560/yr
Enterprise	$300/mo$3,600/yr	$750/mo$9,000/yr	$1,500/mo$18,000/yr	$3,000/mo$36,000/yr	$1,050/mo$12,600/yr

Team cost per month, then per year. Per-seat price billed yearly, times seats.

HubSpot by buyer profile

Each profile's must-haves applied to HubSpot's plans, at that profile's typical team size, billed yearly. Open any row in the Finder to change the inputs.

Profile	Fit	Plan and cost	Notes
Founder, first CRM3 seats	Good fit	Starter€21/mo	Offer on Starter: Limited-time new-customer price. List price $20 / €20.
Sales team, 5 to 2010 seats	Good fit	Professional€900/mo	Covers this profile's must-haves.
Revenue leader30 seats	Good fit	Professional€2,700/mo	Covers this profile's must-haves.
Marketer4 seats	Good fit	Starter€28/mo	Offer on Starter: Limited-time new-customer price. List price $20 / €20.
Agency or consultancy5 seats	Good fit	Starter€35/mo	Offer on Starter: Limited-time new-customer price. List price $20 / €20.
AI-native team5 seats	Good fit	Starter€35/mo	Offer on Starter: Limited-time new-customer price. List price $20 / €20.
Switching CRM8 seats	Good fit	Professional€720/mo	Covers this profile's must-haves.

What the pricing page doesn't show

Professional and Enterprise need paid onboarding

On the US page, Professional carries a required one-time onboarding fee of $1,500 and Enterprise one of $3,500. The European page says onboarding is required for both but does not show the fee. Starter does not require onboarding.

The $7 Starter price is a limited-time offer

HubSpot shows $7 as a new-customer offer struck through from $20, and its catalog lists Starter Core Seats at $20 a month. The page does not say how long the lower price lasts. At $20, five Starter seats cost $1,200 a year instead of $420.

Paying monthly on Professional still locks you in for a year

The US Professional toggle reads "Pay Monthly, Commit annually". Only Starter offers a monthly commitment. The US page also shows $100 struck through next to the $90 Professional price.

Removing seats only takes effect at renewal

HubSpot's help center says seat removals adjust billing at the start of your next subscription term and do not change your current invoice. Seats assigned to users cannot be removed, only reassigned.

Not every user needs a Sales Seat

On US Professional, a Sales Seat lists at $100 a month and a Core Seat at $50. Full Sales Hub Professional features need a Sales Seat. Managers who only need to look can use View-Only Seats, which are free.

Included AI credits run out fast

US Sales Hub Starter includes 500 HubSpot Credits a month. The Prospecting agent uses 100 credits to recommend outreach for one lead, so that is 5 leads a month. When credits run out, features that use them pause unless you buy more at $0.010 a credit.

Credit capacity packs can upgrade you for the whole term

HubSpot's catalog says capacity packs raise your credit limit for the remainder of your commitment term, and with automatic upgrades turned on, going over your limit upgrades you for the rest of the term.

Europe uses a different model with more metered limits

On the European seats-and-credits pricing, bulk and automated emails use credits (15 credits per email for the first 10,000 sends), Starter holds 25,000 records in total, and extra records cost €5 a month per 1,000. Starter's 5,000 monthly credits cover about 333 marketing emails if you use them for nothing else.

Ways to pay less

Starter is on a limited-time offer for new customers: $7 instead of $20 per seat a month in the US, and €7 annual or €10 monthly against a €20 list price in Europe.
Annual billing is the cheaper option: in Europe, Professional is €90 a seat billed annually against €100 billed monthly.
In the US, if you buy Sales Hub you can get Revenue Hub Professional for $57 a seat a month (was $95) or Enterprise for $98 (was $140), billed annually. The offer is for new Sales Hub and Revenue Hub customers only.
HubSpot runs discount programs for startups (HubSpot for Startups) and nonprofits.
View-Only Seats are free, so people who only read reports do not need a paid seat.

Does AI cost extra in HubSpot?

CreditsAI use draws on a monthly allowance of credits. Use more and you buy more.

Basic AI help is free on every HubSpot plan, but AI agents use HubSpot Credits: paid plans include a monthly allowance (500 a month on US Sales Hub Starter) and extra credits cost $0.010 each.

A HubSpot Credit is a unit of usage, and each AI agent action uses a set number of them. Breeze Assistant and Notetaker cost nothing extra, while agents such as the Prospecting agent and Data agent draw on the credits in your plan: 500 a month on US Sales Hub Starter, 3,000 on Professional and 5,000 on Enterprise. When you run out, those features pause until the monthly reset unless you buy more at $0.010 per credit.

Breeze AssistantPlan: Free and upCost: Included
Notetaker (meeting recording and notes)Plan: Starter and upCost: Included with a Core Seat on Starter, or a Sales or Service Seat on Professional and Enterprise. Custom properties in smart data capture use credits
Prospecting agentPlan: Starter and upCost: 100 credits per lead recommendation ($1.00 at list credit price)
Data agentPlan: Starter and upCost: 10 credits per prompt per record
Agent Builder (custom agents)Plan: Starter and upCost: 1 credit per action unit
Intent signalsPlan: Starter and upCost: 10 credits per company a month; 50 per company per custom signal a month
Customer agentPlan: Professional and upCost: 50 credits per resolved conversation
Conversation intelligence and call transcriptionPlan: Professional and upCost: Included (750 hours a month on Professional)
Extra creditsPlan: Starter and upCost: $0.010 per credit, or $10 per 1,000-credit monthly capacity pack

Feature	Plan	Cost
Breeze Assistant	Free and up	Included
Notetaker (meeting recording and notes)	Starter and up	Included with a Core Seat on Starter, or a Sales or Service Seat on Professional and Enterprise. Custom properties in smart data capture use credits
Prospecting agent	Starter and up	100 credits per lead recommendation ($1.00 at list credit price)
Data agent	Starter and up	10 credits per prompt per record
Agent Builder (custom agents)	Starter and up	1 credit per action unit
Intent signals	Starter and up	10 credits per company a month; 50 per company per custom signal a month
Customer agent	Professional and up	50 credits per resolved conversation
Conversation intelligence and call transcription	Professional and up	Included (750 hours a month on Professional)
Extra credits	Starter and up	$0.010 per credit, or $10 per 1,000-credit monthly capacity pack

HubSpot Credits included per month
	Starter	Professional	Enterprise
US Sales Hub	500	3,000	5,000
US Customer Platform	500	5,000	10,000
European platform edition	5,000	10,000	15,000

Credits reset monthly and do not roll over. Included credits do not add up across products; you get the allowance of your highest edition.

Credits used by common sales AI actions
	Credits	At $0.010 or €0.010 per credit
Prospecting agent: recommend outreach for one lead	100	$1.00 / €1.00
Data agent: answer one prompt for one record	10	$0.10 / €0.10
Customer agent: resolve one text conversation	50	$0.50 / €0.50
Run one AI action in a workflow	10	$0.10 / €0.10
Monitor one company for one custom intent signal for a month	50	$0.50 / €0.50

Rates from HubSpot's Product & Services Catalog and its seats-and-credits supplement. The per-action cost assumes you pay the list credit price; included credits cost nothing extra until they run out.

Buying extra credits
	USD	EUR
Pay-as-You-Go, per credit	$0.010	€0.010
Capacity pack of 1,000 credits a month	$10	€10
Base Agents Pack (2,500 credits a month)	Not shown	€25 a month
Growth Agents Pack (40,000 credits a month)	Not shown	€400 a month
Scaled Agents Pack (150,000 credits a month)	Not shown	€1,500 a month

Agents Packs only appear on the European seats-and-credits supplement, so no dollar price is given.

Seat list prices (per seat, per month)
	Starter	Professional	Enterprise
US Core Seat	$20	$50	$75
US Sales Seat	Not available	$100	$150
US View-Only Seat	Free	Free	Free
Europe GTM Seat	€20	€100	€175
Europe Ops Seat	Not available	€50	€50

List prices from HubSpot's catalog and European supplement, before the annual billing discount and the limited-time Starter offer shown on the pricing pages.

US Customer Platform (all hubs bundled), billed annually
	Price	Seats included	Extra Core Seats
Starter	$7 per seat a month (struck through from $20)	Per seat	Per seat
Professional	$1,300 a month (struck through from $1,450)	6	From $45 a month
Enterprise	$4,700 a month	8	From $75 a month

Only worth it if you also need Marketing, Service or Content Hub. Professional and Enterprise bundles are sold through sales.

Price history

5 Mar 2024
HubSpot moved new customers to seat-based pricing, added Core Seats and free View-Only Seats, and removed seat minimums on Sales Hub and Service Hub.
Source: HubSpot company news, "Upcoming changes to HubSpot's pricing"
1 Oct 2026
Flexible seats-and-credits pricing (one platform edition, GTM and Ops Seats, larger credit allowances) went live for new customers in Europe, the Middle East and Africa.
Source: Hacking Demand, "HubSpot seats-and-credits pricing in EMEA"
23 Oct 2026
Confirmed on hubspot.com: US Sales Hub Starter $7 (limited-time, from $20), Professional $90, Enterprise $150 per seat billed annually; European platform Starter €7 / €10, Professional €90 / €100, Enterprise €175.
Source: Price check by Joonas Rotko

Who HubSpot fits

It fits when

You want a free or low-cost CRM now and may add marketing or service tools from the same vendor later.
Your team is 2 to 10 sellers and Starter's pipeline, calling and meeting notes cover your process.
You can budget for Professional plus onboarding once you need sequences, forecasting and custom reports.

Look elsewhere when

You need sequences without a large jump in seat price or an onboarding fee. Pipedrive Growth includes automations and nurturing sequences at a lower per-seat price than HubSpot Professional. See details
You want a flexible data model and API access on every plan. Attio Plus costs $35 per seat per month billed annually and includes API, webhook and MCP access even on Free. See details
You mainly manage relationships and contact lists rather than a heavy sales process. folk is a lighter CRM built around contacts and lists. See details

Read the full HubSpot review

FAQ

How much does HubSpot Sales Hub cost?

On HubSpot's US page, Sales Hub Starter is $7 per seat per month (a limited-time price for new customers, struck through from $20), Professional is $90 and Enterprise is $150 per seat per month, billed annually. Professional adds a one-time $1,500 onboarding fee and Enterprise a $3,500 fee.

Why do I see different HubSpot prices in Europe?

Visitors from Europe are sent to HubSpot's seats-and-credits pricing, which sells one platform edition per seat instead of separate hubs. On October 23, 2026 it showed Starter at €7 (€10 monthly), Professional at €90 (€100 monthly) and Enterprise at €175 per seat per month billed annually, with 5,000, 10,000 and 15,000 included credits.

Is HubSpot CRM free?

Yes. The Free plan costs $0 for up to 2 users and includes contacts, companies, deals, activity tracking and an inbox connection. Emails and meeting links carry HubSpot branding, and there are no included HubSpot Credits.

Does HubSpot charge an onboarding fee?

Yes, on Professional and Enterprise. The US page lists a required one-time fee of $1,500 for Professional and $3,500 for Enterprise. Starter does not require onboarding.

Can I pay HubSpot monthly?

Starter can be paid monthly with a monthly commitment. In the US, Professional can be paid monthly but still commits you to a year. In Europe, Starter is €10 and Professional €100 per seat billed monthly; Enterprise shows no monthly price.

What are HubSpot Credits and how much do they cost?

HubSpot Credits pay for AI agents, intent signals and some automation. US Sales Hub includes 500 credits a month on Starter, 3,000 on Professional and 5,000 on Enterprise. Extra credits cost $0.010 each or $10 per 1,000-credit monthly pack. Unused credits do not roll over.

How much does HubSpot cost for a team of 5?

Billed annually in the US, five Starter seats cost $420 a year at the limited-time price ($1,200 at the $20 list price). Five Professional seats cost $5,400 a year plus $1,500 onboarding, so $6,900 in the first year.

Do managers need a paid HubSpot seat?

Not if they only view data. View-Only Seats are free on every paid plan. Anyone who edits records needs a Core Seat, and full Sales Hub Professional or Enterprise features need a Sales Seat.

Where these prices come from

Every price on this page was read from www.hubspot.com/pricing/sales on 23 Oct 2026. Dollars and euros are shown only where the page showed them. This is research, not a paid placement.

Sales Hub plan cards in USD, annual billing selected, with onboarding fees2026-10-23 · USD · Rendered from a US location by DataForSEO
Sales Hub plan cards in USD, Pay Monthly selected2026-10-24 · USD · Rendered from a US location by DataForSEO (page_screenshot, US proxy pool) at /pricing/sales?term=monthly, which selects Pay Monthly
Customer Platform plan cards in USD, annual billing selected2026-10-23 · USD · Rendered from a US location by DataForSEO
European platform plan cards in EUR, billed annually2026-10-23 · EUR · Local headless browser from Finland
European platform plan cards in EUR, billed monthly2026-10-23 · EUR · Local headless browser from Finland
European platform plan cards in EUR (same page seen from Germany)2026-10-23 · EUR · Rendered from an EU location (Germany) by DataForSEO
European plan details: user limits, extra seats and included credits2026-10-23 · EUR · Local headless browser from Finland
European pricing FAQ: user limits, credits and required onboarding2026-10-23 · EUR · Local headless browser from Finland
Seats-and-credits supplement: GTM and Ops Seat prices in EUR2026-10-23 · EUR · Local headless browser from Finland
Seats-and-credits supplement: extra credit prices in EUR2026-10-23 · EUR · Local headless browser from Finland
Seats-and-credits supplement: Agents Packs and Marketing Packs in EUR2026-10-23 · EUR · Local headless browser from Finland
Product & Services Catalog: seat types and list prices in USD2026-10-23 · USD · Local headless browser from Finland (the catalog states prices in USD)
Product & Services Catalog: included and extra HubSpot Credits in USD2026-10-23 · USD · Local headless browser from Finland (the catalog states prices in USD)
Product & Services Catalog: credits used per AI agent action2026-10-23 · USD · Local headless browser from Finland