Attio
Checked 20 Oct 2026€31Plus, seat / mo, yearly
Attio suits small B2B teams that want a flexible CRM that builds itself from email and calendar data, with AI chat, AI fields and agents on every plan.
AI-native3 screenshots
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Find the CRM that fits how your team works.
A free resource to find the CRM that fits your needs. Compare features, workflows, AI and real team costs for 14 CRMs, then pick the one that makes your team's day easier and fits your budget.
- Free to use
- No sign-up
- No paid rankings
- Prices checked 20–24 Oct 2026
 Attio |  HubSpot |  Pipedrive |  folk | |
|---|---|---|---|---|
| Free plan | Yes, up to 3 seats | Yes, up to 2 seats | No | No |
| Cheapest paid planper seat / month, billed yearly | Plus €31 | Starter €7 (offer) | Lite €14 | Standard €22 |
| Plan a small team needsper seat / month, billed yearly | Plus €31 | Starter €7 (offer) | Growth €39 | Premium €43 |
| 5 seatson that plan, per month and per year | €155/mo · €1,860/yr | €35/mo · €420/yr (offer) | €195/mo · €2,340/yr | €215/mo · €2,580/yr |
| Extra for monthly billingon that plan | +26% | +43% | +26% | +25% |
| Seat cap on that plan | 10 seats | None stated | None stated | None stated |
| Full guides | ReviewPricing | ReviewPricing | ReviewPricing | ReviewPricing |
Prices as shown on each vendor's page, in EUR, never converted. "Not shown" means the vendor page did not show that currency.
Start with who you are
Who are you choosing a CRM for?
Pick the profile closest to yours. The Finder opens with that team size and those must-haves already set, and you can change anything.
- Founder, first CRMStop losing leads and follow-ups without paying for features you won't use yet.3 seats · two-way email sync, workflow automation
- Sales team, 5 to 20Pipeline visibility, follow-up that runs itself and a CRM the reps actually use.10 seats · two-way email sync, email sequences, workflow automation
- Revenue leaderReliable forecasts, reporting the board trusts, and control over who sees what.30 seats · sales forecasting, custom reports and dashboards, team permissions, email sequences
- MarketerCapture leads, segment them, send campaigns and hand warm leads to sales.4 seats · email marketing campaigns, web forms and lead capture
- Agency or consultancyTrack clients, proposals and referrals, then the delivery work after the sale.5 seats · two-way email sync, workflow automation
- AI-native teamA CRM agents can read and update, with clear limits and no surprise AI bill.5 seats · API access, official MCP server, workflow automation
- Switching CRMThe same core features for less, and a move that doesn't lose data.8 seats · two-way email sync, email sequences, workflow automation
- Something elseSet your own team size and must-haves from scratch.
In-depth guides
Go deeper on the CRMs teams shortlist most
A review and a pricing guide for each: who it suits by buyer profile, its limits by plan, how AI and agents connect, and what your team pays once seats, add-ons and AI usage are counted.
HubSpot
Checked 23 Oct 2026€7Starter, seat / mo, yearly
HubSpot suits small B2B teams that want a free or cheap CRM today and may add marketing or service tools from the same vendor later.
AI added14 screenshots
Pipedrive
Checked 23 Oct 2026€39Growth, seat / mo, yearly
Pipedrive suits small B2B sales teams that run deals through a visual pipeline and want email sync, automations and sequences without a long setup.
AI added13 screenshots
folk
Checked 23 Oct 2026€43Premium, seat / mo, yearly
folk suits relationship-led teams such as agencies, consultants and founders who want contacts from email, calendar, WhatsApp and LinkedIn in one simple shared workspace.
AI added5 screenshots
For AI-native teams
Can your AI agents work inside the CRM?
If your team works with Claude, ChatGPT, Cursor or its own agents, the CRM becomes their data layer. Check how agents connect, what they can change, and what the AI itself costs.
Attio
MCP: OfficialYou can connect Claude, ChatGPT, Cursor and other AI tools to Attio through its official MCP server, so they can search and update your CRM in plain language. The server is hosted by Attio, signs in with OAuth, works on every plan including Free, and can read and write records, notes, tasks and lists. The REST API and webhooks are also on every plan, with documented rate limits of 100 reads and 25 writes per second, so your own scripts get the same access.
- MCP on
- All plans
- Agents can
- Read and write
- API on
- All plans
- Pays for AI
- Credits: AI use draws on a monthly allowance of credits. Use more and you buy more.
HubSpot
MCP: OfficialYou can connect Claude, ChatGPT and Gemini to HubSpot with its official connectors on every plan, including Free, so they can look up and update your CRM in plain language; coding tools such as Codex and Cursor take more setup. Agents can read, create and update records but cannot delete them through the connectors, and the Claude connector writes at most 10 records at a time. The API's daily limit grows with your plan, from 250,000 calls a day on Free and Starter to 1,000,000 on Enterprise, which is plenty for a small team's scripts.
- MCP on
- All plans
- Agents can
- Read and write
- API on
- All plans
- Pays for AI
- Credits: AI use draws on a monthly allowance of credits. Use more and you buy more.
Pipedrive
MCP: OfficialYou can connect Claude, ChatGPT and other AI tools that support custom MCP servers to Pipedrive through its official MCP server, so they can find and update deals, contacts and activities in plain language. The server, REST API and webhooks are on every plan, including Lite, but the MCP server has no delete tools. Everything shares one daily API token budget per company, so on Lite (30,000 tokens per seat a day) a busy agent or script can run out before the day ends.
- MCP on
- All plans
- Agents can
- Read and write
- API on
- All plans
- Pays for AI
- Higher plan: The AI features you want only come with a more expensive plan.
folk
MCP: OfficialYou can connect Claude, Claude Code, ChatGPT, Codex, Cursor and other AI tools to folk through its official MCP server, so they can find and update people, companies, deals, notes and tasks in plain language. The server is on every plan, but your own scripts are a different story: the REST API, Zapier and Make need Premium. There is no full workspace export, so the API is the only way to pull everything out at once.
- MCP on
- All plans
- Agents can
- Read and write
- API on
- Premium and Enterprise
- Pays for AI
- Included: AI is part of the seat price, with no usage meter.
- Credits
- A usage allowance for AI. Each AI action (a summary, an agent run, an enriched record) uses some. Plans include a monthly amount.
- MCP
- Model Context Protocol. It lets AI assistants such as Claude or ChatGPT read and update your CRM directly, with your permission.
- API
- A way for your own scripts and tools to read and write CRM data. AI agents you build usually rely on it.
- Webhooks
- The CRM notifies your tools the moment something changes, such as a new deal, so an agent can react.
Team cost calculator
Filter by your must-haves What your team pays, and what you get for it
Every CRM on the plan a small team actually needs, priced for your team size: the monthly and yearly cost, what the plan includes, how AI is billed, and where a seat cap pushes you onto a pricier plan.
Stop losing leads and follow-ups without paying for features you won't use yet. Filter for this profile
CRM and planEmail syncAutomationLead dataMCPTeam cost
- Attio FreeAI billed: creditsEmail syncAutomationLead dataMCP€0 / month€0 / year€0 per seat
- Email syncAutomationLead dataMCP€21 / month€252 / year€7 per seat · monthly billing +43%
Twenty ProAI billed: creditsEmail syncAutomationLead dataNounconfirmedMCP$27 / month$324 / yearBilled in USD · ≈ €24 / month$9 per seat · monthly billing +33%
Freshsales GrowthAI billed: higher planEmail syncAutomationLead dataOn EnterpriseunconfirmedMCPNounconfirmed€27 / month€324 / year€9 per seat · monthly billing +22%
Zoho CRM StandardAI billed: higher planEmail syncAutomationLead dataMCP€42 / month€504 / year€14 per seat · monthly billing +43%
monday CRM StandardAI billed: creditsEmail syncAutomationunconfirmedLead dataMCPunconfirmed€51 / month€612 / year€17 per seat · monthly billing +47%
Each CRM on the plan a small team needs, as priced on the vendor's page. "≈" is an estimate at the ECB rate of 2026-10-23. Filter by your must-haves
What every guide answers
The questions a pricing page won't answer for you
The same answers for every CRM, so you can compare them on equal terms.
Which plan you need
Each must-have mapped to the lowest plan that has it. For example, email sequences:
AttioPro
HubSpotProfessional
PipedriveGrowth
folkPremium
Hidden costs
Caps, minimums, onboarding fees, add-ons and the monthly-billing premium.
- Attio: Plus stops at 10 seats
- HubSpot: Professional and Enterprise need paid onboarding
- Pipedrive: Lite does not sync your email
- folk: No deals on Standard
Whether AI costs extra
Many CRMs bill AI on top of the seat price. Each guide says how, in plain words.
- AttioCredits
- HubSpotCredits
- PipedriveHigher plan
- folkIncluded
Where each price comes from
Screenshots of the vendor's own pricing page, dated and labelled by currency.
Attio2026-10-20 · USD
HubSpot2026-10-23 · USD
Pipedrive2026-10-23 · EUR
How prices change
A dated price history, with a source for every change.
- Attio · 4 Jun 2026Plus listed at $29 and Pro at $69 per user per month, billed annually.
- Attio · Jul 2026Attio raised Plus to $35 and Pro to $79 per user per month (billed annually).
- Attio · 20 Oct 2026Confirmed on attio.com: Plus $35 ($44 monthly), Pro $79 ($99 monthly), Plus capped at 10 seats.
Method
Every number can be traced to a screenshot
Many CRM pricing articles quote prices that changed months ago, or show monthly prices as if they were annual. Here, each price carries the date it was checked and a screenshot of the vendor's page.
- 01
Capture the vendor's page
Each pricing page is rendered and saved as a screenshot, from the US and the EU where possible.
- 02
Record exactly what it shows
Price, billing period, currency and date. Dollars and euros are never converted.
- 03
Model your team's cost
The plan a small team needs, at 2, 5, 10 and 20 seats, with caps, minimums, credits and fees.
About this site
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Search results are full of outdated prices and comparisons written by one CRM vendor about another, and AI assistants repeat what they find. CRM Sorted doesn't sell a CRM. It compares them on the same, current evidence, so you can pick the one that fits.
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Choosing a CRM for your team? Start with what you need.
Pick your team size and must-haves, and see which CRMs fit, what each plan includes and what it costs.