folk CRM Pricing 2026: Plans, Real Team Costs and Traps

By CRM SortedPrices verified 23 Oct 2026Research-based

Short answerfolk.app/pricing

As of 2026-10-23, folk has no free plan. Standard costs $24 per member per month billed annually ($30 billed monthly), Premium costs $48 billed annually ($60 monthly), and Enterprise starts from $80 billed annually ($100 monthly).

Most small sales teams need Premium, because email sequences, deals, dashboards, workspace roles, Zapier and the REST API are all Premium features. Standard fits a team that mainly tracks relationships and sends one-off campaigns.

Billed annually, a five-person team pays $1,440 a year on Standard or $2,880 a year on Premium.

folk's pricing page, 23 October 2026 — folk's own pricing page · captured 23 Oct 2026 from Finland, so prices may show in euros · full evidence below

Plans and prices

Standard
Contact management, pipelines on contacts and email campaigns for small teams.
No cap
Billed yearly
$24
Billed monthly
$30
Adds: Pipeline views on contacts, Email campaigns with templates and campaign analytics, Email, calendar and WhatsApp sync
PremiumPick
For sales teams that need deals, sequences and integrations.
No cap
Billed yearly
$48
Billed monthly
$60
Adds: Email sequences, Custom objects and deals, Dashboards
Enterprise
For larger teams that need custom limits, security controls and hands-on support.
No cap
Billed yearly
$80
Billed monthly
$100
Adds: Group-level permissions, Security controls for internal and sensitive interactions, 1:1 onboarding and a dedicated account manager

Plan	Billed yearly	Billed monthly	Seats	Adds
StandardContact management, pipelines on contacts and email campaigns for small teams.	$24	$30	No cap	Pipeline views on contacts, Email campaigns with templates and campaign analytics, Email, calendar and WhatsApp sync
PremiumPickFor sales teams that need deals, sequences and integrations.	$48	$60	No cap	Email sequences, Custom objects and deals, Dashboards
EnterpriseFor larger teams that need custom limits, security controls and hands-on support.	$80	$100	No cap	Group-level permissions, Security controls for internal and sensitive interactions, 1:1 onboarding and a dedicated account manager

Per seat per month in USD, as shown on the vendor's page. The EUR page showed: Standard €22 / €27; Premium €43 / €54; Enterprise €67 / €83. Not converted.

Limits on each plan

Standard: No deals or custom objects (pipelines run on contacts in groups) · 1 synced email account per member · 500 email lookups (enrichment) a month · 2,000 AI field generations a month · 1,500 Workflow Assistant credits a month per workspace · 200 Research Assistant actions a month per workspace · 2,000 messages per member per month · 1 custom sending domain · Teammates see at most 30 shared interactions per contact
Premium: 5 synced email accounts per member · 1,000 email lookups (enrichment) a month · 5,000 AI field generations a month · 10,000 Workflow Assistant credits a month per workspace · 200 Research Assistant actions a month per workspace (same as Standard) · 5,000 messages per member per month · 3 custom sending domains
Enterprise: Listed as a "from" price; you book a demo to buy · Custom limits for enrichment, messages, account sync and AI fields

Which plan does your team need?

Premium is the plan most small teams end up on. A B2B sales team usually wants deals with values, automated follow-up sequences, a dashboard and a way to connect other tools. On folk all four are Premium only. Standard is enough if you track people and companies, run pipelines on contacts and send one-off email campaigns.

If you need	Lowest plan
Shared contact and company database	Standard
Pipeline view	StandardOn contacts in a group, not on deals
Email, calendar and WhatsApp sync	Standard1 email account per member; Premium allows 5
Email campaigns to a list	Standard2,000 messages per member per month
LinkedIn capture via Chrome extension	Standard
AI assistants and AI fields	StandardMonthly limits; higher on Premium
MCP access for Claude or ChatGPT	Standard
Deals with values and stages	Premium
Automated email sequences	PremiumNeeds an authenticated custom sending domain
Dashboards	Premium
REST API, Zapier or Make	Premium
Workspace roles and permissions	Premium
Group-level permissions	Enterprise

What your team pays per year

Your team7 seats

Plan	2 seats	5 seats	10 seats	20 seats	Your 7
Standard	$48/mo$576/yr	$120/mo$1,440/yr	$240/mo$2,880/yr	$480/mo$5,760/yr	$168/mo$2,016/yr
PremiumSmall-team pick	$96/mo$1,152/yr	$240/mo$2,880/yr	$480/mo$5,760/yr	$960/mo$11,520/yr	$336/mo$4,032/yr
Enterprise	$160/mo$1,920/yr	$400/mo$4,800/yr	$800/mo$9,600/yr	$1,600/mo$19,200/yr	$560/mo$6,720/yr

Team cost per month, then per year. Per-seat price billed yearly, times seats.

folk by buyer profile

Each profile's must-haves applied to folk's plans, at that profile's typical team size, billed yearly. Open any row in the Finder to change the inputs.

Profile	Fit	Plan and cost	Notes
Founder, first CRM3 seats	Good fit	Standard€66/mo	Covers this profile's must-haves.
Sales team, 5 to 2010 seats	Fits, with gaps	Premium€430/mo	No sales forecasting, built-in calling on any plan.
Revenue leader30 seats	Not a fit	n/a	Sales forecasting is not on any publicly priced plan.
Marketer4 seats	Good fit	Standard€88/mo	Web forms and lead capture: from Standard, but not confirmed on the vendor's pages.
Agency or consultancy5 seats	Fits, with gaps	Standard€110/mo	No projects after the sale on any plan.
AI-native team5 seats	Good fit	Premium€215/mo	Covers this profile's must-haves.
Switching CRM8 seats	Good fit	Premium€344/mo	Covers this profile's must-haves.

What the pricing page doesn't show

No deals on Standard

Standard pipelines move contacts through stages inside a group. Deal records with a value, owner and close date are part of custom objects, which need Premium.

Sequences are Premium only

Standard sends one-off campaigns. Multi-step follow-up sequences need Premium ($48 annual, $60 monthly per member) and an authenticated custom sending domain.

Credits are shared, not per seat

Workflow Assistant credits (1,500 on Standard) and Research Assistant actions (200) are set per workspace. Enrichment (500 or 1,000) and AI fields (2,000 or 5,000) are listed per month, not per member. Adding seats does not add these credits.

Workflows stop when credits run out

Each completed workflow uses 1 credit. When the workspace runs out, folk disables the Workflow Assistant and prompts you to upgrade. The help center does not list a way to buy extra credits.

Integrations on the Standard card are limited

The Standard card lists 5,000+ integrations, but the comparison table shows Zapier, Make and the REST API only from Premium.

Standard hides older shared history

On Standard, teammates see at most 30 shared interactions per contact. Premium shows the full history.

No free plan, and the trial locks you out

folk has a 14-day trial with no card. If you do not upgrade, folk blocks the account until you pay. Your data is not deleted right away.

Monthly billing costs 25% more

Standard is $30 instead of $24 and Premium is $60 instead of $48 per member when you pay month to month.

Credit card only

folk's FAQ says it only accepts credit cards. If your company needs to pay by invoice or bank transfer, ask before you commit.

Ways to pay less

Annual billing takes 20% off every plan.
folk's help center says it offers special discounts for students, NGOs and startups. It does not list the size; you ask folk by email.
The 14-day trial includes the premium features and needs no card.

Does AI cost extra in folk?

IncludedAI is part of the seat price, with no usage meter.

AI is included in every plan at no extra charge, but each AI feature has a monthly cap, and the only way to get more is to upgrade to Premium ($48 per member a month billed annually) or Enterprise.

There is no separate AI add-on. The AI assistants and AI fields come with every plan, each with a monthly limit, such as 2,000 AI field generations on Standard. Most limits are shared by the whole workspace and do not grow as you add members. folk's help center lists no extra credit packs, so if you hit a limit you upgrade.

AI fields (magic fields)Plan: StandardCost: Included, 2,000 generations a month (5,000 on Premium)
Workflow Assistant (automated follow-up emails)Plan: StandardCost: Included, 1,500 credits a month per workspace (10,000 on Premium); 1 credit per completed workflow
Research Assistant (company research notes and enrichment)Plan: StandardCost: Included, 200 actions a month per workspace on Standard and Premium
Follow-up Assistant (reminders and drafted follow-ups)Plan: StandardCost: Included, no limit shown
Recap Assistant (interaction summaries)Plan: StandardCost: Included, no limit shown
Email and phone enrichmentPlan: StandardCost: Included, 500 credits a month (1,000 on Premium); email 1 credit, phone 4 credits
MCP server for Claude, ChatGPT and CursorPlan: StandardCost: Included
Custom AI and enrichment limitsPlan: EnterpriseCost: Quoted

Feature	Plan	Cost
AI fields (magic fields)	Standard	Included, 2,000 generations a month (5,000 on Premium)
Workflow Assistant (automated follow-up emails)	Standard	Included, 1,500 credits a month per workspace (10,000 on Premium); 1 credit per completed workflow
Research Assistant (company research notes and enrichment)	Standard	Included, 200 actions a month per workspace on Standard and Premium
Follow-up Assistant (reminders and drafted follow-ups)	Standard	Included, no limit shown
Recap Assistant (interaction summaries)	Standard	Included, no limit shown
Email and phone enrichment	Standard	Included, 500 credits a month (1,000 on Premium); email 1 credit, phone 4 credits
MCP server for Claude, ChatGPT and Cursor	Standard	Included
Custom AI and enrichment limits	Enterprise	Quoted

Team cost per year in USD
	2 seats	5 seats	10 seats	20 seats
Standard, billed annually ($24)	$576	$1,440	$2,880	$5,760
Standard, billed monthly ($30)	$720	$1,800	$3,600	$7,200
Premium, billed annually ($48)	$1,152	$2,880	$5,760	$11,520
Premium, billed monthly ($60)	$1,440	$3,600	$7,200	$14,400

Seats times the per-member price times 12. Enterprise is left out because its price is listed as "from".

Team cost per year in EUR
	2 seats	5 seats	10 seats	20 seats
Standard, billed annually (259€ a seat)	518€	1,295€	2,590€	5,180€
Standard, billed monthly (27€)	648€	1,620€	3,240€	6,480€
Premium, billed annually (518€ a seat)	1,036€	2,590€	5,180€	10,360€
Premium, billed monthly (54€)	1,296€	3,240€	6,480€	12,960€

Annual rows use the "billed yearly" totals folk shows in EUR (259€ and 518€ per seat). They are slightly lower than 12 times the rounded monthly figures of 22€ and 43€.

Monthly usage limits per plan
	Standard	Premium	Enterprise
Email lookups (enrichment)	500	1,000	Custom
AI field generations	2,000	5,000	Custom
Workflow Assistant credits (per workspace)	1,500	10,000	Custom
Research Assistant actions (per workspace)	200	200	Custom
Messages (per member)	2,000	5,000	Custom
Synced email accounts (per member)	1	5	Custom
Custom sending domains	1	3	Custom

From the comparison table on folk's pricing page. Per-workspace scope for the two assistants comes from folk's help center. A phone number found by enrichment uses 4 credits; an email uses 1, and failed lookups are refunded.

Price history

Mar 2026
folk raised Standard from $20 to $24 and Premium from $40 to $48 per member per month, billed annually (recorded between 2026-03-02 and 2026-03-09).
Source: PricingSaaS, folk pricing diff 2026 week 11
16 Jun 2026
The top tier was renamed from Custom to Enterprise.
Source: Costbench, folk pricing change June 2026
23 Oct 2026
Confirmed on folk.app: Standard $24 ($30 monthly), Premium $48 ($60 monthly), Enterprise from $80 ($100 monthly). EUR: 22€, 43€ and from 67€ annually; 27€, 54€ and 83€ monthly.
Source: Price check by Joonas Rotko

Who folk fits

It fits when

Your business runs on relationships: an agency, consultancy, investor or founder-led sales team.
You want contacts from email, calendar, WhatsApp and LinkedIn in one place with little setup.
You send campaigns and want AI help with follow-ups, but do not need heavy automation.
You will pay for Premium if you need deals, sequences or integrations.

Look elsewhere when

You want a flexible data model with deals and records on a cheaper first paid tier. Attio Plus is $35 per seat per month billed annually and is capped at 10 seats. See details
Your team runs a classic deal pipeline with stages, forecasts and activity goals. Pipedrive is built around deals from its lowest plan. See details
You want CRM, marketing and service in one system as you grow. HubSpot covers more of the funnel, at a higher cost per seat on paid tiers. See details

Read the full folk review

FAQ

How much does folk cost?

folk Standard costs $24 per member per month billed annually or $30 billed monthly. Premium costs $48 billed annually or $60 billed monthly. Enterprise starts from $80 billed annually or $100 billed monthly.

Is folk free?

No. folk has no free plan on its pricing page. You get a 14-day trial with premium features and no card. After that, folk blocks the account until you upgrade.

Which folk plan has email sequences?

Premium. Standard can send one-off email campaigns, but sequences start on Premium, and they need an authenticated custom sending domain.

Does folk Standard have deals?

No. On Standard you build pipelines on contacts inside a group. Deals and other custom objects need Premium.

What does folk cost in euros?

With the page set to EUR, Standard is 22€ per member per month billed annually (259€ a year) or 27€ monthly. Premium is 43€ billed annually (518€ a year) or 54€ monthly. Enterprise starts from 67€ annually or 83€ monthly.

Do folk AI features cost extra?

No add-on is sold. AI fields and the AI assistants are included on Standard and Premium with monthly caps, such as 2,000 AI field generations and 1,500 workflow credits on Standard. When workflow credits run out, folk disables the assistant and prompts you to upgrade.

Does adding seats add credits in folk?

Messages scale per member. Workflow and research credits are set per workspace, and enrichment and AI field limits are listed per month, not per member. A larger team shares the same pool.

How does folk bill when you add a member?

Pricing is per member in the workspace. Adding or removing a member creates a prorated charge or credit on your next bill.

Where these prices come from

Every price on this page was read from www.folk.app/pricing on 23 Oct 2026. Dollars and euros are shown only where the page showed them. This is research, not a paid placement.

folk plan cards in USD, billed annually2026-10-23 · USD · Local headless browser from Finland; the page defaulted to USD
folk plan cards in USD, billed monthly2026-10-23 · USD · Local headless browser from Finland; Monthly tab selected
folk plan cards in EUR, billed annually2026-10-23 · EUR · Local headless browser from Finland; EUR chosen in the page's own currency selector
folk plan cards in EUR, billed monthly2026-10-23 · EUR · Local headless browser from Finland; EUR chosen in the page's own currency selector, Monthly tab selected
folk plan comparison table with limits and credits2026-10-23 · USD · Local headless browser from Finland; page set to USD (the table itself shows no prices)