Pipedrive Pricing 2026: Plans, Real Team Costs and Traps
As of October 23, 2026, Pipedrive has four paid plans and no free plan: Lite at €14, Growth at €39, Premium at €59 and Ultimate at €79 per seat per month, billed annually. Billed monthly, the same plans cost €24, €49, €79 and €99 per seat.
Most small sales teams need Growth, because Lite has no two-way email sync, no automations and no sequences.
Billed annually, a five-person team pays €2,340 a year on Growth or €3,540 a year on Premium, before VAT and add-ons.
Plans and prices
- No cap
Lite
Pipeline, calendar and contacts, with built-in meeting notes so you can focus on selling.
- Billed yearly
- $14
- Billed monthly
- $24
Adds: Lead, deal, contact and pipeline management, Pipedrive Nova meeting intelligence (briefs, call recording, transcripts), AI-powered report creation
- No cap
GrowthPick
Adds email sync and automation so follow-ups run without you.
- Billed yearly
- $39
- Billed monthly
- $49
Adds: Two-way email sync with open and click tracking, Email templates, merge fields, group emailing and scheduling, Automations and nurturing sequences
- No cap
Premium
Full-cycle sales tools, from lead capture to signed contract.
- Billed yearly
- $59
- Billed monthly
- $79
Adds: LeadBooster, Smart Docs (with e-signatures) and Projects included, AI email writing, email summaries and AI deal notifications, Custom lead scoring and company (firmographic) enrichment
- No cap
Ultimate
Every feature, plus security controls and the highest limits.
- Billed yearly
- $79
- Billed monthly
- $99
Adds: Email address and phone number enrichment, Security alerts and security rules (IP and time-based access, password rules), Device history and audit log
| Plan | Billed yearly | Billed monthly | Seats | Adds |
|---|---|---|---|---|
| LitePipeline, calendar and contacts, with built-in meeting notes so you can focus on selling. | $14 | $24 | No cap | Lead, deal, contact and pipeline management, Pipedrive Nova meeting intelligence (briefs, call recording, transcripts), AI-powered report creation |
| GrowthPickAdds email sync and automation so follow-ups run without you. | $39 | $49 | No cap | Two-way email sync with open and click tracking, Email templates, merge fields, group emailing and scheduling, Automations and nurturing sequences |
| PremiumFull-cycle sales tools, from lead capture to signed contract. | $59 | $79 | No cap | LeadBooster, Smart Docs (with e-signatures) and Projects included, AI email writing, email summaries and AI deal notifications, Custom lead scoring and company (firmographic) enrichment |
| UltimateEvery feature, plus security controls and the highest limits. | $79 | $99 | No cap | Email address and phone number enrichment, Security alerts and security rules (IP and time-based access, password rules), Device history and audit log |
Per seat per month in USD, as shown on the vendor's page. The EUR page showed: Lite €14 / €24; Growth €39 / €49; Premium €59 / €79; Ultimate €79 / €99. Not converted.
Limits on each plan
- Lite
- No two-way email sync (only forwarding emails in by bcc) · No automations and no sequences · 2,500 leads and deals per seat (up to 300,000) · 30 custom fields · 15 reports per seat · Default dashboards, visibility groups and permission sets only
- Growth
- 1 synced email account per seat · 50 automations, 3 if/else steps each · 5 sequences · 5,000 leads and deals per seat (up to 300,000) · 100 custom fields · 50 reports per seat · No team inbox, no custom permission sets
- Premium
- 3 synced email accounts per seat · 1 team inbox · 150 automations, 10 if/else steps each · 25 sequences · 15,000 leads and deals per seat (up to 300,000) · 100 data enrichment credits per company
- Ultimate
- 5 synced email accounts per seat · 5 team inboxes · 250 automations, 20 if/else steps each · 50 sequences · 20,000 leads and deals per seat (up to 300,000) · 500 data enrichment credits per company
Which plan does your team need?
Growth is the plan most small teams end up on. Growth is the cheapest plan that syncs your inbox, tracks opens and runs automations and sequences, which is what most 2 to 20 person sales teams buy a CRM for. Move to Premium if you need a shared team inbox, AI email writing, web forms and chatbot (LeadBooster), or proposals with e-signatures, because buying those as add-ons on Growth costs extra per company.
| If you need | Lowest plan |
|---|---|
| Shared pipeline and contact database | Lite |
| Meeting recording, transcripts and pre-call briefs (Nova) | Lite |
| Connect ChatGPT or Claude through MCP | LiteCounts against your plan's API token limit |
| Two-way email sync with open and click tracking | Growth1 email account per seat |
| Automations and email sequences | Growth50 automations, 5 sequences |
| Revenue forecasts | Growth |
| Web forms, chatbot and live chat (LeadBooster) | PremiumPaid add-on on Lite and Growth |
| Quotes, proposals and e-signatures (Smart Docs) | PremiumPaid add-on on Lite and Growth |
| AI email writing and summaries | Premium |
| Shared team inbox | Premium1 on Premium, 5 on Ultimate |
| Custom user permissions and visibility groups | Premium |
| Phone support | Premium |
| Contact email and phone enrichment | Ultimate |
| Security rules, alerts and audit log | Ultimate |
| Email marketing (Campaigns) or website visitor tracking | LitePaid add-on on every plan |
What your team pays per year
| Plan | 2 seats | 5 seats | 10 seats | 20 seats | Your 7 |
|---|---|---|---|---|---|
| Lite | $28/mo$336/yr | $70/mo$840/yr | $140/mo$1,680/yr | $280/mo$3,360/yr | $98/mo$1,176/yr |
| GrowthSmall-team pick | $78/mo$936/yr | $195/mo$2,340/yr | $390/mo$4,680/yr | $780/mo$9,360/yr | $273/mo$3,276/yr |
| Premium | $118/mo$1,416/yr | $295/mo$3,540/yr | $590/mo$7,080/yr | $1,180/mo$14,160/yr | $413/mo$4,956/yr |
| Ultimate | $158/mo$1,896/yr | $395/mo$4,740/yr | $790/mo$9,480/yr | $1,580/mo$18,960/yr | $553/mo$6,636/yr |
Team cost per month, then per year. Per-seat price billed yearly, times seats.
Pipedrive by buyer profile
Each profile's must-haves applied to Pipedrive's plans, at that profile's typical team size, billed yearly. Open any row in the Finder to change the inputs.
| Profile | Fit | Plan and cost | Notes |
|---|---|---|---|
| Founder, first CRM3 seats | Good fit | Growth€117/mo | Covers this profile's must-haves. |
| Sales team, 5 to 2010 seats | Fits, with gaps | Growth€390/mo | No built-in calling on any plan. |
| Revenue leader30 seats | Good fit | Premium€1,770/mo | Covers this profile's must-haves. |
| Marketer4 seats | Good fit | Lite€56/mo | Email marketing campaigns is a paid add-on, not included in the price below. |
| Agency or consultancy5 seats | Fits, with gaps | Growth€195/mo | No custom objects on any plan. |
| AI-native team5 seats | Good fit | Growth€195/mo | Covers this profile's must-haves. |
| Switching CRM8 seats | Good fit | Growth€312/mo | Covers this profile's must-haves. |
Does AI cost extra in Pipedrive?
You never pay per use for AI in Pipedrive: meeting notes, AI reports and the ChatGPT and Claude connection come with every plan, but AI email writing needs Premium at €59 per seat per month billed annually.
Pipedrive does not sell AI credits (prepaid units of AI usage). Nova meeting notes, AI report creation and the MCP server, which connects ChatGPT or Claude to your CRM, come with every plan, while AI email writing, email summaries and AI deal notifications need Premium or Ultimate. MCP use counts against your plan's daily API allowance, and you can buy more as a paid top-up from Growth up.
- Nova pre-call briefs, call recording, transcripts and summariesPlan: Lite and upCost: Included, no extra cost
- Nova suggested CRM updates after callsPlan: Lite and upCost: Included, no extra cost
- AI-powered report creationPlan: Lite and upCost: Included
- AI marketplace search and app recommendationsPlan: Lite and upCost: Included
- Pipedrive MCP server (ChatGPT, Claude and other assistants)Plan: Lite and upCost: Included; uses your API token limit (30,000 to 210,000 tokens per seat per day by plan)
- Extra API tokens (+250,000 per top-up)Plan: Growth and upCost: Paid top-up; price shown only in billing settings
- AI email writing and email summariesPlan: Premium and upCost: Included in plan
- AI deal notifications (next-best actions)Plan: Premium and upCost: Included in plan
| Feature | Plan | Cost |
|---|---|---|
| Nova pre-call briefs, call recording, transcripts and summaries | Lite and up | Included, no extra cost |
| Nova suggested CRM updates after calls | Lite and up | Included, no extra cost |
| AI-powered report creation | Lite and up | Included |
| AI marketplace search and app recommendations | Lite and up | Included |
| Pipedrive MCP server (ChatGPT, Claude and other assistants) | Lite and up | Included; uses your API token limit (30,000 to 210,000 tokens per seat per day by plan) |
| Extra API tokens (+250,000 per top-up) | Growth and up | Paid top-up; price shown only in billing settings |
| AI email writing and email summaries | Premium and up | Included in plan |
| AI deal notifications (next-best actions) | Premium and up | Included in plan |
| Starting from | Lite | Growth | Premium | Ultimate | |
|---|---|---|---|---|---|
| LeadBooster (chatbot, live chat, web forms, Prospector) | $32.50 / €32.50 | Paid add-on | Paid add-on | Included | Included |
| Smart Docs (quotes, proposals, e-signatures) | $32.50 / €32.50 | Paid add-on | Paid add-on | Included | Included |
| Projects | $16 / €16 | Paid add-on | Paid add-on | Included | Included |
| Campaigns (email marketing) | $13.33 / €13.33 | Paid add-on | Paid add-on | Paid add-on | Paid add-on |
| Web Visitors | $41 / €41 | Paid add-on | Paid add-on | Paid add-on | Paid add-on |
Starting prices as shown on the pricing page: dollars in a US-located render on 2026-10-24, euros from Finland on 2026-10-23. They did not change when the page was switched between monthly and annual billing, and Pipedrive does not say which billing period they assume. LeadBooster is priced per company. Campaigns is priced by number of subscribers in Standard and Premium tiers.
| Price | Per organization | |
|---|---|---|
| Up to 200 identified organizations | €49 | €0.25 |
| 201 to 500 identified organizations | €99 | €0.20 |
| 501 to 2,000 identified organizations | €299 | €0.15 |
From the Web Visitors add-on page. The pricing page lists Web Visitors from €41, which is lower than the smallest tier here. Pipedrive does not explain the difference; it may be an annual-billing rate.
| Lite | Growth | Premium | Ultimate | |
|---|---|---|---|---|
| Leads and deals (per seat, max 300,000) | 2,500 | 5,000 | 15,000 | 20,000 |
| Custom fields (per company) | 30 | 100 | 300 | 500 |
| Reports (per seat) | 15 | 50 | 250 | 500 |
| Automations (per company) | None | 50 | 150 | 250 |
| Sequences (per company) | None | 5 | 25 | 50 |
| Synced email accounts (per seat) | None | 1 | 3 | 5 |
| Team inboxes (per company) | None | None | 1 | 5 |
| Data enrichment credits (per company) | None | None | 100 | 500 |
| API tokens per 24 hours (per seat, max 100 million) | 30,000 | 60,000 | 150,000 | 210,000 |
When you hit a limit, Pipedrive keeps your data but blocks adding more until you archive, buy a top-up or upgrade. Top-ups (for example +50 automations or +250,000 API tokens) are sold from Growth up; their prices are only shown in billing settings.
Price history
- 2025
Pipedrive replaced its Essential, Advanced, Professional, Power and Enterprise plans with Lite, Growth, Premium and Ultimate, and introduced usage limits per plan.
Source: Pipedrive Knowledge Base, "What's new in Pipedrive plans?" - 16 Sep 2026
Pipedrive Nova meeting intelligence became generally available and was added to all plans at no extra cost.
Source: Pipedrive newsroom - 23 Oct 2026
Confirmed on pipedrive.com: Lite €14 (€24 monthly), Growth €39 (€49), Premium €59 (€79), Ultimate €79 (€99) per seat per month.
Source: Price check by Joonas Rotko
Who Pipedrive fits
It fits when
- Your team sells through a visual deal pipeline and wants a CRM that is quick to learn.
- You want email sync, automations and sequences at a mid-range price per seat.
- You want meeting recording and AI call notes without paying for a separate notetaker.
- You can pay annually, which takes 20% to 42% off the monthly price.
Look elsewhere when
- You want a flexible data model and custom objects. Attio lets you model your own objects and runs AI and workflows on credits. Plus costs €31 per user per month billed annually. See details
- You want email marketing and CRM from one vendor without per-company add-ons. HubSpot bundles marketing and sales tools in one platform. Compare its seat and contact pricing first. See details
- You manage relationships more than a deal pipeline. folk is a lighter, contact-first CRM for small teams. See details
FAQ
How much does Pipedrive cost?
Billed annually, Pipedrive costs €14 per seat per month on Lite, €39 on Growth, €59 on Premium and €79 on Ultimate. Billed monthly, the same plans cost €24, €49, €79 and €99 per seat. Prices exclude VAT.
Does Pipedrive have a free plan?
No. Pipedrive offers a 14-day free trial with no credit card, but every plan after that is paid.
What does Pipedrive cost for a team of 5?
Billed annually, 5 seats cost €840 a year on Lite, €2,340 on Growth, €3,540 on Premium and €4,740 on Ultimate. Billed monthly, Growth for 5 seats is €245 a month, or €2,940 over a year.
Which Pipedrive plan includes email sync?
Growth and up. Growth syncs 1 email account per seat, Premium 3 and Ultimate 5. Lite only lets you forward emails into Pipedrive by bcc.
Does Pipedrive charge extra for AI?
No credits or AI add-on are sold. Nova meeting intelligence and AI report creation are included on every plan. AI email writing, email summaries and AI notifications need Premium or Ultimate.
Does Pipedrive have an MCP server?
Yes. Pipedrive has an official MCP server on every plan that connects ChatGPT, Claude and other assistants through OAuth. Usage counts against your plan's API token limit, and extra tokens can be bought as a top-up from Growth up.
Is LeadBooster included in Pipedrive?
LeadBooster is included in Premium and Ultimate. On Lite and Growth it is a paid add-on from €32.50 per month per company.
How much do you save with annual billing?
Between 20% and 42% depending on the plan. Lite drops from €24 to €14 per seat, Growth from €49 to €39, Premium from €79 to €59 and Ultimate from €99 to €79.
Where these prices come from
Every price on this page was read from www.pipedrive.com/en/pricing on 23 Oct 2026. Dollars and euros are shown only where the page showed them. This is research, not a paid placement.
Pipedrive plan cards in EUR, billed annually2026-10-23 · EUR · Local headless browser from Finland. The page has no currency selector.
Pipedrive plan cards in EUR, billed monthly2026-10-23 · EUR · Local headless browser from Finland, billing toggle set to monthly
Pipedrive plan cards in EUR, billed annually (second source)2026-10-23 · EUR · Rendered by DataForSEO from its default (EU) proxy pool; US-located renders failed
Add-on starting prices (EUR)2026-10-23 · EUR · Local headless browser from Finland, pricing page add-on section
Usage limits per plan2026-10-23 · EUR · Local headless browser from Finland, pricing page Compare plans table
Lead tools and add-on availability per plan2026-10-23 · EUR · Local headless browser from Finland, pricing page Compare plans table
Email features per plan2026-10-23 · EUR · Local headless browser from Finland, pricing page Compare plans table
Automations, Nova and AI features per plan2026-10-23 · EUR · Local headless browser from Finland, pricing page Compare plans table
LeadBooster add-on page (EUR)2026-10-23 · EUR · Local headless browser from Finland, pipedrive.com/en/features/lead-generation-software
Web Visitors add-on tiers (EUR)2026-10-23 · EUR · Local headless browser from Finland, pipedrive.com/en/features/web-visitors-add-on
Pipedrive plan cards in USD, billed annually2026-10-24 · USD · Rendered from a US location by DataForSEO (page_screenshot, US proxy pool, accept-language en-US); annual is the default
Pipedrive plan cards in USD, billed monthly2026-10-24 · USD · US-served page HTML and Pipedrive's /api/user response (country us), both fetched by DataForSEO from its US proxy pool, rendered in a local headless browser with the billing toggle set to monthly
Add-on starting prices (USD)2026-10-24 · USD · Rendered from a US location by DataForSEO (full-page page_screenshot, US proxy pool), pricing page add-on section
Compare with other CRMs
All CRMs in the price index
AttioPlus from $35 / seat / mo, yearlyAttio reviewAttio pricing
HubSpotStarter from $7 / seat / mo, yearlyHubSpot reviewHubSpot pricing
folkPremium from $48 / seat / mo, yearlyfolk reviewfolk pricing
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