Zoho CRM Pricing 2026: Free to $52, Team Costs and Zia AI
As of November 4, 2026, Zoho CRM costs $14 per user per month on Standard, $23 on Professional, $40 on Enterprise and $52 on Ultimate, billed annually, or $20, $35, $50 and $65 billed monthly. Visitors in the EU see the same numbers in euros, and a free edition covers up to 3 users.
Most small sales teams can start on Standard, which already syncs Gmail and Outlook and runs workflows and follow-up cadences. Move to Professional for quotes and products, Blueprint sales processes, Zia's email and call AI, or more than 100,000 records, because Standard cannot buy extra data storage.
Billed annually, five users cost $840 a year on Standard or $1,380 on Professional, before VAT and add-ons.
Plans and prices
- Up to 3
Free
Leads, deals, workflows, reports and the mobile app for up to 3 users.
- Billed yearly
- $0
- Billed monthly
- $0
Adds: Leads, contacts, accounts and deals, Tasks, meetings, calls and reminders, 10 email templates and email scheduling
- No cap
StandardPick
Zoho's beginner-friendly edition: email sync, workflows, cadences and forecasts.
- Billed yearly
- $14
- Billed monthly
- $20
Adds: Email integration with Gmail, Outlook (Graph API) and IMAP, Cadences (multichannel follow-up sequences by email, task, call and WhatsApp), Workflows, assignment rules, macros and scoring rules
- No cap
Professional
Adds sales processes, quotes and inventory, and Zia's email and call AI.
- Billed yearly
- $23
- Billed monthly
- $35
Adds: Blueprint (step-by-step sales processes), CPQ, products, price books, quotes, sales orders and invoices, Zia email summaries, intent and sentiment; call transcription and call summaries
- No cap
Enterprise
Deep customization, team structures and Zia's predictive sales assistant.
- Billed yearly
- $40
- Billed monthly
- $50
Adds: Zia AI sales assistant: churn prediction, workflow and record owner suggestions, anomaly detection, Territory management, team selling and deal splits, Data sharing rules, reporting hierarchy and record sharing
- No cap
Ultimate
Enterprise with the highest limits, consulting and migration help.
- Billed yearly
- $52
- Billed monthly
- $65
Adds: Highest limits: 150 workflow rules per module, 70 cadences, 100 Blueprints, 500 modules, 5 GB plus 1 GB per user of file storage and 4 free data backups a month, Zia data enrichment for 2,000 records per user and 10x some Zia model limits
| Plan | Billed yearly | Billed monthly | Seats | Adds |
|---|---|---|---|---|
| FreeLeads, deals, workflows, reports and the mobile app for up to 3 users. | $0 | $0 | Up to 3 | Leads, contacts, accounts and deals, Tasks, meetings, calls and reminders, 10 email templates and email scheduling |
| StandardPickZoho's beginner-friendly edition: email sync, workflows, cadences and forecasts. | $14 | $20 | No cap | Email integration with Gmail, Outlook (Graph API) and IMAP, Cadences (multichannel follow-up sequences by email, task, call and WhatsApp), Workflows, assignment rules, macros and scoring rules |
| ProfessionalAdds sales processes, quotes and inventory, and Zia's email and call AI. | $23 | $35 | No cap | Blueprint (step-by-step sales processes), CPQ, products, price books, quotes, sales orders and invoices, Zia email summaries, intent and sentiment; call transcription and call summaries |
| EnterpriseDeep customization, team structures and Zia's predictive sales assistant. | $40 | $50 | No cap | Zia AI sales assistant: churn prediction, workflow and record owner suggestions, anomaly detection, Territory management, team selling and deal splits, Data sharing rules, reporting hierarchy and record sharing |
| UltimateEnterprise with the highest limits, consulting and migration help. | $52 | $65 | No cap | Highest limits: 150 workflow rules per module, 70 cadences, 100 Blueprints, 500 modules, 5 GB plus 1 GB per user of file storage and 4 free data backups a month, Zia data enrichment for 2,000 records per user and 10x some Zia model limits |
Per seat per month in USD, as shown on the vendor's page. The EUR page showed: Standard €14 / €20; Professional €23 / €35; Enterprise €40 / €50; Ultimate €52 / €65. Not converted.
Limits on each plan
- Free
- Up to 3 users · 5,000 records (10 MB) across all modules and 1 GB of file storage · No email integration (no Gmail, Outlook or IMAP sync) · 50 emails per user a day, 150 per organization · Workflow emails go to CRM users only, not to customers · 10 workflow rules per module (5 active), 1 web form per module · Standard reports only, no custom reports, dashboards or forecasts · 5,000 API credits a day; imports of 1,000 records per batch
- Standard
- 100,000 records (200 MB); extra data storage cannot be bought on Standard · 1 GB plus 512 MB per user of file storage (more at €4.60 or $4.60 per 5 GB a month) · 250 mass emails a day per organization · 100 custom reports · 30 workflow rules per module (15 active) · 20 cadences per module (10 active) · 10 custom modules, 5 profiles, 5 roles · 5 Marketplace extensions · No Zia email, call or assistant AI · No quotes, products, invoices or Blueprint
- Professional
- About 5 million records (10 GB); extra data storage €4 or $4 per 100 MB a month · 500 mass emails a day per organization · 80 workflow rules per module (40 active), 40 cadences per module (20 active) · 3 Blueprints, 1 active customer journey · Zia scores: 5 per organization · No sharing rules, territories, approval processes or sandbox
- Enterprise
- 1,000 mass emails a day per organization · 125 workflow rules per module (75 active), 60 cadences per module (30 active) · Next Best Experience needs more than 10 user licenses; some Zia analytics need more than 20
- Ultimate
- Not shown as a plan card on the US version of the pricing page; listed on the comparison page · 2,000 mass emails a day per organization
Which plan does your team need?
Standard is the plan most small teams end up on. Standard is the cheapest edition that syncs your inbox and runs workflows, cadences and forecasts, which covers what most 2 to 20 person sales teams need. Pick Professional instead if you send quotes from the CRM, want Zia to summarize emails and calls, need field-level permissions, or expect to pass 100,000 records, because Standard has no way to buy more data storage.
| If you need | Lowest plan |
|---|---|
| Shared pipeline, contacts and deals | FreeUp to 3 users and 5,000 records |
| Web forms for leads | Free1 per module on Free, 5 on Standard |
| Two-way email sync with Gmail or Outlook | Standard |
| Workflows and follow-up sequences (cadences) | Standard30 rules and 20 cadences per module |
| Sales forecasts | Standard5 forecasts; territory forecasts on Enterprise |
| Custom reports and dashboards | Standard100 custom reports; unlimited from Professional |
| Connect ChatGPT or Claude through MCP | StandardIncluded; uses your API credits |
| More than 100,000 records | ProfessionalAbout 5 million records, then €4 or $4 per 100 MB |
| Quotes, products and invoices (CPQ) | Professional |
| Guided sales processes (Blueprint) | Professional3 Blueprints |
| Zia email and call summaries, Ask Zia, writing assistant | Professional |
| Field-level security | Professional |
| Sharing rules, territories and approval processes | Enterprise |
| Zia predictions (churn, next best action, anomalies) | EnterpriseSome need more than 10 or 20 user licenses |
| Sandbox for testing changes | Enterprise |
| Email marketing campaigns | StandardMass email is capped per day; Zoho points to the separate Zoho Campaigns |
What your team pays per year
| Plan | 2 seats | 5 seats | 10 seats | 20 seats | Your 7 |
|---|---|---|---|---|---|
| StandardSmall-team pick | $28/mo$336/yr | $70/mo$840/yr | $140/mo$1,680/yr | $280/mo$3,360/yr | $98/mo$1,176/yr |
| Professional | $46/mo$552/yr | $115/mo$1,380/yr | $230/mo$2,760/yr | $460/mo$5,520/yr | $161/mo$1,932/yr |
| Enterprise | $80/mo$960/yr | $200/mo$2,400/yr | $400/mo$4,800/yr | $800/mo$9,600/yr | $280/mo$3,360/yr |
| Ultimate | $104/mo$1,248/yr | $260/mo$3,120/yr | $520/mo$6,240/yr | $1,040/mo$12,480/yr | $364/mo$4,368/yr |
Team cost per month, then per year. Per-seat price billed yearly, times seats.
Zoho CRM by buyer profile
Each profile's must-haves applied to Zoho CRM's plans, at that profile's typical team size, billed yearly. Open any row in the Finder to change the inputs.
- Founder, first CRM3 seatsGood fitStandard · €42/mo
Covers this profile's must-haves.
- Sales team, 5 to 2010 seatsFits, with gapsStandard · €140/mo
No built-in calling on any plan.
- Revenue leader30 seatsGood fitStandard · €420/mo
Covers this profile's must-haves.
- Marketer4 seatsGood fitStandard · €56/mo
Covers this profile's must-haves.
- Agency or consultancy5 seatsFits, with gapsStandard · €70/mo
No projects after the sale on any plan.
- AI-native team5 seatsGood fitStandard · €70/mo
Covers this profile's must-haves.
- Switching CRM8 seatsGood fitStandard · €112/mo
Covers this profile's must-haves.
| Profile | Fit | Plan and cost | Notes |
|---|---|---|---|
| Founder, first CRM3 seats | Good fit | Standard€42/mo | Covers this profile's must-haves. |
| Sales team, 5 to 2010 seats | Fits, with gaps | Standard€140/mo | No built-in calling on any plan. |
| Revenue leader30 seats | Good fit | Standard€420/mo | Covers this profile's must-haves. |
| Marketer4 seats | Good fit | Standard€56/mo | Covers this profile's must-haves. |
| Agency or consultancy5 seats | Fits, with gaps | Standard€70/mo | No projects after the sale on any plan. |
| AI-native team5 seats | Good fit | Standard€70/mo | Covers this profile's must-haves. |
| Switching CRM8 seats | Good fit | Standard€112/mo | Covers this profile's must-haves. |
Does AI cost extra in Zoho CRM?
Zoho does not charge an AI fee in Zoho CRM: Zia's email, call and writing AI comes with Professional at $23 per user a month billed annually, and its predictive assistant with Enterprise at $40.
Zia features are part of the edition price and have no usage meter on the comparison page. Free and Standard get only data enrichment and Custom AI Studio. Professional adds email and call intelligence, Ask Zia, Smart Prompt and Zia Agents; Enterprise adds churn prediction and suggestions. Custom AI agents built in Zia Agent Studio are free to build and run on Zoho-hosted models up to 30 million tokens a month, then cost $1 per million tokens. Smart Prompt with ChatGPT needs your own OpenAI account, billed by OpenAI.
- Zia data enrichmentPlan: Standard and upCost: Included; 500 records per user (2,000 on Ultimate), max 50,000
- Email and call intelligence (summaries, transcripts, sentiment)Plan: Professional and upCost: Included in plan
- Ask Zia, Zia writing assistant, record summariesPlan: Professional and upCost: Included in plan
- Smart Prompt on Zia LLMPlan: Professional and upCost: Included; no external account needed
- Smart Prompt on ChatGPTPlan: Professional and upCost: Billed by OpenAI to the admin's connected OpenAI account
- Zia predictive assistant (churn, suggestions, anomalies)Plan: Enterprise and upCost: Included in plan
- Custom agents in Zia Agent Studio (Zoho-hosted models)Plan: Any Zoho accountCost: Free up to 30 million tokens a month, then $1 per million (Pro tier: 20 million free, then $3)
- Custom agents on OpenAI, Gemini or ClaudePlan: Any Zoho accountCost: The model vendor's token prices, with your own key or through Zoho's Agent Wallet
- Zoho CRM MCP server (ChatGPT, Claude and other assistants)Plan: Standard and upCost: Included; uses your daily API credits
| Feature | Plan | Cost |
|---|---|---|
| Zia data enrichment | Standard and up | Included; 500 records per user (2,000 on Ultimate), max 50,000 |
| Email and call intelligence (summaries, transcripts, sentiment) | Professional and up | Included in plan |
| Ask Zia, Zia writing assistant, record summaries | Professional and up | Included in plan |
| Smart Prompt on Zia LLM | Professional and up | Included; no external account needed |
| Smart Prompt on ChatGPT | Professional and up | Billed by OpenAI to the admin's connected OpenAI account |
| Zia predictive assistant (churn, suggestions, anomalies) | Enterprise and up | Included in plan |
| Custom agents in Zia Agent Studio (Zoho-hosted models) | Any Zoho account | Free up to 30 million tokens a month, then $1 per million (Pro tier: 20 million free, then $3) |
| Custom agents on OpenAI, Gemini or Claude | Any Zoho account | The model vendor's token prices, with your own key or through Zoho's Agent Wallet |
| Zoho CRM MCP server (ChatGPT, Claude and other assistants) | Standard and up | Included; uses your daily API credits |
| Price | Free | Standard | Professional | Enterprise | Ultimate | |
|---|---|---|---|---|---|---|
| Included data storage (1 to 200 users) | 5,000 records | 100,000 records | About 5 million records (10 GB) | About 5 million records (10 GB) | About 5 million records (10 GB) | |
| Extra data storage, per 100 MB | $4 / €4 | Not available | Not available | Available | Available | Available |
| Included file storage | 1 GB | 1 GB + 512 MB per user | 1 GB + 512 MB per user | 1 GB + 1 GB per user | 5 GB + 1 GB per user | |
| Extra file storage, per 5 GB | $4.60 / €4.60 | Not available | Available | Available | Available | Available |
| Free data backups | None | 2 a month | 2 a month | 2 a month | 4 a month | |
| Extra data backup, per request | €12 | Paid | Paid | Paid | Paid | Paid |
From Zoho's edition comparison page on 2026-11-04: euros from Finland and dollars on the US version of the page. Organizations with more than 200 users get more included data storage on Enterprise and Ultimate and pay €2 or $2 per extra 100 MB.
| Free | Standard | Professional | Enterprise | Ultimate | |
|---|---|---|---|---|---|
| Zia data enrichment | No | 500 records per user (max 50,000) | 500 per user | 500 per user | 2,000 per user |
| Custom AI Studio, image to canvas | No | Yes | Yes | Yes | Yes |
| Email summaries, intent, sentiment, translation | No | No | Yes | Yes | Yes |
| Call transcription, summary and sentiment | No | No | Yes | Yes | Yes |
| Ask Zia, Zia Agents, Smart Prompt, writing assistant | No | No | Yes | Yes | Yes |
| Record, notes and conversation summaries | No | No | Yes | Yes | Yes |
| Zia scores | No | No | 5 per org | 5 per org | 10 per org |
| Churn prediction | No | No | No | 2 per org | 20 per org |
| Workflow and record owner suggestions | No | No | No | Yes | Yes |
| Next Best Experience | No | No | No | More than 10 users | More than 10 users |
From the Zia section of Zoho's comparison page (last updated May 12, 2026), read 2026-11-04. The plan cards on the pricing page list "AI agents" under Standard; Zia Agent Studio itself is free to build with and billed by tokens (see AI costs).
| Billed annually | Billed monthly | Use it when | |
|---|---|---|---|
| Bigin by Zoho CRM (Express to Bigin 360) | $7 to $18 / €7 to €18 | €9 to €21 | You want a simple pipeline CRM; Free is 1 user only |
| Zoho CRM (Standard to Ultimate) | $14 to $52 / €14 to €52 | $20 to $65 / €20 to €65 | You need custom modules, quotes, processes or Zia |
| Zoho CRM Plus (Starter, Enterprise) | €20 to €57 | Not checked | You also want help desk, live chat, social and marketing |
| Zoho One (flexible user pricing) | €90 per user | Not checked | You want 50+ Zoho apps for some users |
| Zoho One (all-employee pricing) | €37 per employee | Not checked | You license every employee on payroll |
Bigin from its own pricing page on 2026-10-29 (Bigin's monthly dollar prices were not captured). CRM Plus and Zoho One from their pricing pages in euros on 2026-11-04, shown only as context. All per user or employee per month.
Price history
- 6 Jun 2018
Ultimate had no listed price ("Contact Us"), and Zoho noted some of its features needed a minimum of 100 users.
Source: Internet Archive copy of zoho.com/crm/zohocrm-pricing.html - 14 Dec 2022
Zoho's price file listed Standard $14 ($20 monthly), Professional $23 ($35), Enterprise $40 ($50) and Ultimate $52 ($65), with the same numbers in euros. These are still the prices today.
Source: Internet Archive copy of Zoho's CRM price file - 4 Jan 2025
The Enterprise plan card led with "Zia, AI assistant", and Standard led with mass email and custom fields.
Source: Internet Archive copy of the pricing page - 1 Apr 2026
Plan cards rewritten (first seen in this copy; the 2026-01-08 copy still had the old cards): Standard now lists AI agents and cadences, Professional email intelligence, Enterprise the AI sales assistant, Ultimate consulting and migration assistance. Prices did not change.
Source: Internet Archive copy of the pricing page - 4 Jun 2026
Zoho's price file still listed the same prices for all four paid editions in dollars and euros.
Source: Internet Archive copy of Zoho's CRM price file - 24 Oct 2026
Confirmed on zoho.com: Standard €14 (€20 monthly), Professional €23 (€35), Enterprise €40 (€50), Ultimate €52 (€65), and the same numbers in US dollars.
Source: Price check on zoho.com - 4 Nov 2026
Rechecked on zoho.com: no change in euros or dollars. The US version of the pricing page has no Ultimate card; Ultimate's $52 and $65 are on the comparison page.
Source: Price check on zoho.com
Who Zoho CRM fits
It fits when
- You want a full CRM at a low price per user and can start on Standard at $14 billed annually.
- You have up to 3 users and can work without email sync for now, so the free edition is enough.
- You want to customize modules, fields and processes as the team grows, without changing vendor.
- You already use other Zoho apps such as Desk, Books, Campaigns or Projects.
Look elsewhere when
- You only need a simple pipeline for a small team. Bigin, Zoho's simpler CRM, costs $7 to $18 per user billed annually, with sequences and AI starting on Premier at $12. Compare it in the CRM price index. See details
- You want a visual pipeline CRM that is quick to learn. Pipedrive's Growth plan adds email sync and automations at $39 per seat billed annually. See details
- You want marketing and sales tools in one suite with a long free plan. HubSpot's free CRM and Starter seats cover small teams; check the Professional price jump first. See details
- You want a flexible data model and modern AI built in. Attio lets you build your own objects and runs AI on credits. See details
FAQ
How much does Zoho CRM cost?
Billed annually, Zoho CRM costs $14 per user per month on Standard, $23 on Professional, $40 on Enterprise and $52 on Ultimate. Billed monthly, the same editions cost $20, $35, $50 and $65. Euro prices use the same numbers, and taxes are extra.
Is Zoho CRM free?
Yes, for up to 3 users with no time limit. The free edition holds 5,000 records and has no Gmail or Outlook sync, so most sales teams move to Standard once they want email in the CRM.
How much is Zoho CRM per month?
Paid month to month, Zoho CRM costs $20 per user on Standard, $35 on Professional, $50 on Enterprise and $65 on Ultimate. Paying for a year cuts that to $14, $23, $40 and $52 per user per month.
Which Zoho CRM edition is best for a small business?
Standard suits most small sales teams: it has email sync, workflows, cadences, forecasts and custom reports. Choose Professional if you need quotes and invoices, Blueprint processes, Zia email and call AI, or more than 100,000 records.
What is the difference between Zoho CRM Standard and Professional?
Professional adds Blueprint, quotes and inventory, Zia's email and call AI, field-level security, unlimited custom reports and about 5 million records instead of 100,000. It costs $9 more per user per month billed annually ($23 against $14).
What does Zoho CRM cost for 5 users?
Billed annually, 5 users cost $840 a year on Standard, $1,380 on Professional, $2,400 on Enterprise and $3,120 on Ultimate. Billed monthly, Standard for 5 users is $100 a month, or $1,200 over a year.
What does Zoho CRM cost for 10 users?
Billed annually, 10 users cost $1,680 a year on Standard or $2,760 on Professional. Billed monthly, that is $200 and $350 a month. The free edition does not allow more than 3 users.
Does Zoho CRM charge extra for Zia AI?
No separate AI fee is listed for Zoho CRM. Zia's email, call and writing features come with Professional and up, and its predictive assistant with Enterprise and up. Custom agents in Zia Agent Studio are free up to 30 million Zoho-hosted tokens a month, then $1 per million tokens.
Should I choose Bigin or Zoho CRM?
Bigin is Zoho's simpler pipeline CRM at $7 to $18 per user billed annually, and its free plan is for 1 user. Zoho CRM costs more but adds custom modules, quotes, Blueprint processes, territories and the full Zia AI. Pick Bigin if a pipeline, email and basic automation are all you need.
What is the difference between Zoho CRM, CRM Plus and Zoho One?
Zoho CRM is the sales CRM on its own. CRM Plus bundles it with help desk, live chat, social and marketing apps from €20 to €57 per user a month billed annually. Zoho One bundles 50+ Zoho apps for €37 per employee (all employees) or €90 per user.
How much storage does Zoho CRM include?
Free holds 5,000 records, Standard 100,000 records and Professional and up about 5 million records (10 GB) for 1 to 200 users. Extra data storage costs $4 or €4 per 100 MB a month from Professional; Standard cannot buy more.
Does Zoho CRM require a contract?
No. Zoho's pricing FAQ says you are not bound by a contract: you pay monthly or yearly and can change plans whenever you need to.
Why can't I see Zoho CRM Ultimate on the pricing page?
The US version of the pricing page shows only Free, Standard, Professional and Enterprise. Ultimate costs $52 per user per month billed annually or $65 monthly, as listed on Zoho's edition comparison page.
Where these prices come from
Every price on this page was read from www.zoho.com/crm/zohocrm-pricing.html on 4 Nov 2026. Dollars and euros are shown only where the page showed them. This is research, not a paid placement.
Zoho CRM plan cards in EUR, billed annually2026-11-04 · EUR · Local headless browser from Finland; Annually tab and EUR are the defaults (switcher offers EUR and GBP)
Zoho CRM plan cards in EUR, billed monthly2026-11-04 · EUR · Local headless browser from Finland; Monthly tab selected
Zoho CRM plan cards in USD, billed annually (US version: no Ultimate card)2026-11-04 · USD · Zoho's live page rendered in a local headless browser with the page's own country value set to US (accept-language en-US); the page script then shows its US layout and US$ prices
Zoho CRM plan cards in USD, billed monthly (US version)2026-11-04 · USD · Same US render, Monthly toggle selected
Edition comparison with annual and monthly USD prices, including Ultimate2026-11-04 · USD · zoho.com/crm/complete-feature-list.html rendered locally with the page's country value set to US
Edition comparison with annual and monthly EUR prices2026-11-04 · EUR · Local headless browser from Finland (zoho.com/crm/complete-feature-list.html)
Storage, backup and add-on storage prices per edition (EUR)2026-11-04 · EUR · Local headless browser from Finland; comparison page, Data Administration section expanded (columns: Free, Standard, Professional, Enterprise, Ultimate)
Storage add-on prices per edition (USD)2026-11-04 · USD · Comparison page rendered locally with the page's country value set to US, Data Administration section expanded
Zia AI features per edition2026-11-04 · EUR · Local headless browser from Finland; comparison page, Zia section expanded
Workflow, cadence and webhook limits per edition2026-11-04 · EUR · Local headless browser from Finland; comparison page, Automation section expanded
Email limits and email integration per edition2026-11-04 · EUR · Local headless browser from Finland; comparison page, Email section expanded
Zia Agents token pricing (USD)2026-11-04 · USD · Local headless browser from Finland; zoho.com/agents/pricing.html shows US$ only
Zoho CRM Plus pricing (EUR, context)2026-11-04 · EUR · Local headless browser from Finland; zoho.com/crm/crmplus/pricing.html
Zoho One pricing (EUR, context)2026-11-04 · EUR · Local headless browser from Finland; zoho.com/one/pricing.html
Compare with other CRMs
All CRMs in the price index
AttioPlus from $35 / seat / mo, yearlyAttio reviewAttio pricing
HubSpotStarter from $7 / seat / mo, yearlyHubSpot reviewHubSpot pricing
PipedriveGrowth from $39 / seat / mo, yearlyPipedrive reviewPipedrive pricing
folkPremium from $48 / seat / mo, yearlyfolk reviewfolk pricing
CloseGrowth from $99 / seat / mo, yearlyClose pricing
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